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India Entry Strategy

Enter India. Confidently.

We help international companies develop and implement winning India market entry strategies.

How we help

Adapted to India.

Our superior India insight and rigorous approach give you a market entry strategy to win in India’s unique context.

Size-up the India opportunity.

The Indian economy is vast and growing fast. However, the country's complex market structures, high share of unorganised players, and scarcity of reliable data make it difficult to form an accurate picture of the real market opportunity. We provide international companies with a highly granular and rigorously tested fact base for your target market in India including its size, competitive dynamics, and future growth trajectory.

Uncover your Indian customers' needs.

Forecast to become the world most populous nation within a decade, India is a massive but hugely diverse country. Income levels, cultural norms, business practices, and value perceptions can vary widely. We help you segment your Indian customers and gain in-depth understanding of their wants, needs and desires.

Adapt your business model to the Indian context.

Applying a standard global template to the Indian market is rarely a recipe for long-term success. We help you innovate and indigenise your business model to the Indian context across production, supply chain, distribution, and marketing.

Develop your go-to-market strategy.

We help you build your detailed roadmap for India market entry and design the organisation to execute on the ground. With time-bound milestones and regular review mechanisms, your go-to-market strategy is an implementable action plan to get you up and running and en-route to success in India.

Evaluate your partners carefully.

Partnerships, joint ventures or acquisitions can all be important elements of your India market entry strategy. We help you avoid mistakes in partner selection that can lead to significant setbacks for international companies. We define clear selection criteria and thoroughly screen your potential partners on crucial strategic and operational parameters. As a result, you are able to choose partners with the right synergies and reduced risks.

Why we are different

Local insight. World-class support.

Our international team from the UK, France, and India understand the nuances of doing business in India and the key challenges facing foreign companies, providing you with seamless support from start to success.

We are India experts.

We have successfully delivered hundreds of market entry projects across industry sectors in every corner of the country. We understand India's immense geographic and cultural diversities, its complex policy and regulatory landscape, and its fast-changing consumption patterns. In short - we understand what it takes to win in India.

We are international.

Our international team have first-hand experience of the unique challenges foreign companies face when entering the Indian market. Petonic's unique combination of a multinational team with extensive on-ground India experience helps us interpret the Indian opportunity for international companies and successfully bridge the cultural gap. Our track record includes successfully advising leading companies from the UK, Europe, Asia and Middle East.

We are with you all the way.

We know that the Indian market can sometimes seem daunting, even for experienced emerging market operators. Therefore our support goes beyond strategy development. We stand alongside you and your team to help implement and iterate your India strategy and ensure your long-term success.

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